Job Responsibilities:
1. Strategic Planning and Decision-making
1.1 Develop marketing strategic plans: Based on the company's overall strategy, responsible for formulating the market marketing strategic plan for the tourism group, including product positioning, market segmentation, and target market selection.
1.2 Propose marketing plan suggestions: Based on market trends and consumer needs, propose feasible marketing plans and provide suggestions and information support for the company's major marketing decisions.
2. Sales Management and Target Achievement
2.1 Sales management: Build and manage the sales team to ensure efficient operation of the sales team and achievement of performance targets.
2.2 Decomposition and tracking of sales targets: Break down the company's overall sales targets, formulate annual, quarterly, and monthly sales plans for regions or teams, and track the achievement of sales targets.
2.3 Budget formulation and execution: Based on sales targets, formulate corresponding marketing budgets and organize execution to ensure reasonable use and effective control of the budget.
3. Market Analysis and Expansion
3.1 Market analysis: Conduct sales analysis and information collection, pay attention to consumer demand dynamics, analyze market development trends, and provide data support for company decision-making.
3.2 Market expansion: Responsible for expanding the market, developing customer resources, establishing good relationships with news media, travel agencies, tourism-related institutions, and groups, and increasing market share.
4. Product Development and Promotion
4.1 Tourism product development: Participate in the development and design of tourism products to ensure products meet market demands and consumer preferences.
4.2 Marketing promotion: Responsible for formulating and executing marketing campaigns, activity promotions, and brand public relations to enhance product visibility and market share.
5. Team Building and Training
5.1 Team building: Responsible for the construction and management of the sales team, including personnel recruitment, training, and assessment, to build a high-performance sales team.
5.2 Training and guidance: Provide training and guidance to sales personnel in areas such as product knowledge and sales skills to enhance their professional competence and sales capabilities.
6. Customer Relationship Management
6.1 Customer relationship maintenance: Responsible for managing and maintaining customer relationships, deeply exploring the needs of new and existing customers, providing targeted solutions, and facilitating business implementation and payment collection.
6.2 Crisis public relations: In the event of a crisis, responsible for crisis public relations work to protect the company's image and reputation.
7. Other Responsibilities
7.1 Coordination of internal resources: Assist the general manager in formulating and executing marketing strategies, coordinating internal resources to achieve sales targets.
7.2 Completion of other tasks assigned by leadership: Based on the company's requirements and arrangements, complete other related tasks assigned by leadership.
